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A
Directions: For each blank in the following passage there are four words or phrases marked A, B, C, and D. Fill in each blank with the word or phrase that best fits the context.
There are a variety of techniques that can be used to bring about success in selling. Here are a few that are often mentioned by ____1____ salespeople.
1) Find out what your customer’s real wants and needs are. Listen as they tell you what they are interested in.
2) Know all about____2____and what it can do for your customer. Product____3____ is a“must” in personal selling____4____ it creates customer confidence, builds enthusiasm, and makes the situation more____ 5____ . Lay emphasis on the unique____6____ of your product over others.
3) Take a confident attitude in ____ 7____your product. It is more____ 8 ____when the salesperson says,“May I help you?” than when he or she says “You wouldn’t like to see our model, would you?”
4) ____9____yourself to deal with objections. If the customer says the price is too high, you____ 10____ reply,“Yes, the price____ 11____ a little higher than you planned. However, actually you’ll____12 ____money because of high quality of this product.” No matter what happens, don't disagree with your customer when he or she says the price is too high.
5) Use praise wisely.
1. A. lucky B. busy C. successful D. active
2. A. yourself B. your customer C. his interest D. your product
3. A. price B. design C. satisfaction D. knowledge
4. A. because B. though C. yet D. therefore
5. A. important B. professional C. reasonable D. complicated
6. A. importance B. advantage C. price D. color
7. A. making B. selling C. manufacturing D. proposing
8. A. profitable B. serious C. effective D. polite
9. A. Prepare B. Ask C. Control D. Allow
10. A. ought to B. might C. have to D. need to
11. A. can be B. should be C. may be D. will be
12. A. make B. earn C. pay D. save
B
Directions: Complete the following passage by filling in each blank with one word that best fits the context.
I attended a birthday party in 1991. My teacher was then 59 years old. ____1____ her fellow teacher said____ 2____we were celebrating her 39th birthday! We were all surprised and puzzled.
After the party I was told by the fellow teacher that American women have a special saying about ____ 3____ . If a woman is ____4____40, or even if she is 80, her birthday is ____ 5____the 39th. If she is in her thirties, her birthday will be the 29th. And in her ____ 6____, it’s 19th. They usually have their "real" birthday when they are____ 7____20.
This shows that American women,____8____ elderly women, are very sensitive about their ages. But my teacher al ways says, “We want to be younger. ”So about the age of Western women, my advice is that if you don't know it, don’t ask about it; if you really know it, don't mention it.
答案与解析:
A
1. C根据前文,可以确定下面的一些做法肯定是成功的(successful)推销商的做法。
2. D根据此句后半段的what it can do for your customer,可以确定此处填产品(product)。
3. D根据后文it creates customer confidence, builds enthusiasm...等内容,可以确定推销商了解、熟悉自己产品的知识(knowledge)是必须的。
4. A说明推销商必须了解产品知识的原因,because 表示前一部分的原因。
5. B根据文章意思,此处是指经销商熟悉产品知识会使人产生更加professional (专业性,专业化) 的感觉。
6. B根据常识及信息词over,可以确定重点当然放在独特的优势、强项(advantage)上。
7. B根据文章意思,当然是“卖、推销(selling)”产品。
8. C前一种做法当然比后一种做法更有效(effective)。
9. A根据后文,推销商当然应当准备好(prepare)应付反对意见,对于顾客的疑问有合理的解释。
10. B根据文章意思,你可以(might)这样回答,而不是必须(have to, ought to)如此回答。
11. C根据文章意思,可以确定正确答案。
12. D根据后文because of high quality of this product及常识,当然是省钱(save money)。
B
1.But前后句之间是转折关系。
2.that 宾语从句引导词that。
3.birthdays联系全文,都是关于birthday这个话题,且为泛指,故用birthdays。
4.over此处涉及美国妇女谈论年龄,结合下文来看,此处应表示“超过四十岁”,故用over。
5.always此处讲到美国妇女希望青春常驻,故用always。
6.twenties结合前后文进行推理,可知美国妇女在二十几岁时,称自己十九岁。
7.below 联系上题,可知此处表示二十岁以下。
8.especially 相较于一般女性,年长的妇女尤其对自己的年龄敏感。
编辑/梁宇清
Directions: For each blank in the following passage there are four words or phrases marked A, B, C, and D. Fill in each blank with the word or phrase that best fits the context.
There are a variety of techniques that can be used to bring about success in selling. Here are a few that are often mentioned by ____1____ salespeople.
1) Find out what your customer’s real wants and needs are. Listen as they tell you what they are interested in.
2) Know all about____2____and what it can do for your customer. Product____3____ is a“must” in personal selling____4____ it creates customer confidence, builds enthusiasm, and makes the situation more____ 5____ . Lay emphasis on the unique____6____ of your product over others.
3) Take a confident attitude in ____ 7____your product. It is more____ 8 ____when the salesperson says,“May I help you?” than when he or she says “You wouldn’t like to see our model, would you?”
4) ____9____yourself to deal with objections. If the customer says the price is too high, you____ 10____ reply,“Yes, the price____ 11____ a little higher than you planned. However, actually you’ll____12 ____money because of high quality of this product.” No matter what happens, don't disagree with your customer when he or she says the price is too high.
5) Use praise wisely.
1. A. lucky B. busy C. successful D. active
2. A. yourself B. your customer C. his interest D. your product
3. A. price B. design C. satisfaction D. knowledge
4. A. because B. though C. yet D. therefore
5. A. important B. professional C. reasonable D. complicated
6. A. importance B. advantage C. price D. color
7. A. making B. selling C. manufacturing D. proposing
8. A. profitable B. serious C. effective D. polite
9. A. Prepare B. Ask C. Control D. Allow
10. A. ought to B. might C. have to D. need to
11. A. can be B. should be C. may be D. will be
12. A. make B. earn C. pay D. save
B
Directions: Complete the following passage by filling in each blank with one word that best fits the context.
I attended a birthday party in 1991. My teacher was then 59 years old. ____1____ her fellow teacher said____ 2____we were celebrating her 39th birthday! We were all surprised and puzzled.
After the party I was told by the fellow teacher that American women have a special saying about ____ 3____ . If a woman is ____4____40, or even if she is 80, her birthday is ____ 5____the 39th. If she is in her thirties, her birthday will be the 29th. And in her ____ 6____, it’s 19th. They usually have their "real" birthday when they are____ 7____20.
This shows that American women,____8____ elderly women, are very sensitive about their ages. But my teacher al ways says, “We want to be younger. ”So about the age of Western women, my advice is that if you don't know it, don’t ask about it; if you really know it, don't mention it.
答案与解析:
A
1. C根据前文,可以确定下面的一些做法肯定是成功的(successful)推销商的做法。
2. D根据此句后半段的what it can do for your customer,可以确定此处填产品(product)。
3. D根据后文it creates customer confidence, builds enthusiasm...等内容,可以确定推销商了解、熟悉自己产品的知识(knowledge)是必须的。
4. A说明推销商必须了解产品知识的原因,because 表示前一部分的原因。
5. B根据文章意思,此处是指经销商熟悉产品知识会使人产生更加professional (专业性,专业化) 的感觉。
6. B根据常识及信息词over,可以确定重点当然放在独特的优势、强项(advantage)上。
7. B根据文章意思,当然是“卖、推销(selling)”产品。
8. C前一种做法当然比后一种做法更有效(effective)。
9. A根据后文,推销商当然应当准备好(prepare)应付反对意见,对于顾客的疑问有合理的解释。
10. B根据文章意思,你可以(might)这样回答,而不是必须(have to, ought to)如此回答。
11. C根据文章意思,可以确定正确答案。
12. D根据后文because of high quality of this product及常识,当然是省钱(save money)。
B
1.But前后句之间是转折关系。
2.that 宾语从句引导词that。
3.birthdays联系全文,都是关于birthday这个话题,且为泛指,故用birthdays。
4.over此处涉及美国妇女谈论年龄,结合下文来看,此处应表示“超过四十岁”,故用over。
5.always此处讲到美国妇女希望青春常驻,故用always。
6.twenties结合前后文进行推理,可知美国妇女在二十几岁时,称自己十九岁。
7.below 联系上题,可知此处表示二十岁以下。
8.especially 相较于一般女性,年长的妇女尤其对自己的年龄敏感。
编辑/梁宇清