家电业的竞争仿佛是长跑比赛,比的是耐力;而PC厂商的竞争更像是接力赛,成功的关键在于PC厂商一个产品接一个产品的高速循环。这种快节奏考验着厂商在业务运作过程中计划、执行的控制能力。这是与长城计算机市场销售部总经理马犁谈金长城电脑销售策略时,记者领悟最深的一个比喻。纵观近几年战火纷飞的国内PC业,各品牌PC从技术上讲已相差无几,目前的市场竞争从本质上讲是厂商之间运作管理能力的较量。而能否在更新换代加速的市场竞争中取胜则依赖于厂商在技术与渠道方面的长期积累。从这个意义上讲,老酒陈酿、愈久弥香的道理在今天的PC业也是适用的。长城从今年5月份开始对集团结构进行了战略性调整,目前已初见成效。长城计算机市场销售部马犁总经理为此与媒体作了交流。马总对长城成功与失误的直率分析与评估,让记者渐渐领悟了长城从PC业创始至今巍然屹立的原因。马总认为经营PC的效益取决于管理与效率的平均。今年Intel45天一降价的频率使厂商们焦头烂额,而长城却在产品的高速更新中,较好地控制住节奏、抓住了时机,从而保持了优势,比如今年 Home appliance industry competition seems to be long-distance race, than the endurance; and PC manufacturers competition is more like a relay race, the key lies in the success of PC manufacturers one by one product cycle of high-speed. This fast-paced test of the manufacturer in the business operation process planning, implementation control. This is with the Great Wall Computer Marketing General Manager Mali talk about the Great Wall Computer sales strategy, the reporter comprehend the deepest metaphor. Throughout the war in recent years the domestic PC industry, the brand of PC from the technical point of view is almost the same, the current market competition is essentially a contest between the operation and management capabilities of manufacturers. And whether it can win in the market competition of accelerating replacement depends on the long-term accumulation of manufacturers in technology and channels. In this sense, the old wine aging, longer-lasting truth in today’s PC industry is also applicable. Since May this year, the Great Wall has made strategic adjustments to the group structure and has achieved initial success. Great Wall computer sales department general manager Ma Li made exchanges with the media. Ma total success and failure of the Great Wall analysis and assessment of the blunt, so that reporters gradually realized the Great Wall from the PC industry since the founding of the towering reasons. Ma always believes that the benefits of operating a PC depend on the average of management and efficiency. This year Intel45 Tianyi frequency so that manufacturers are struggling, and the Great Wall in the product of high-speed updates, better control of the rhythm, seize the opportunity to maintain the advantages, such as this year