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互联网技术的发展,使微博、微信、博客、网上帖文、跟帖等表达渠道更加简便、即时、交互、隐匿,几乎任何新闻事件都无秘可隐,个人意见表达呈现高度自由状态,一时众声喧哗,谣言四起,真假难辨。宣传工作的形势变了,一些党政领导干部的观念却没有与时俱进。有的不掌握受众需求,仍自说自话地作灌输式宣传,由此形成的官媒舆论场与广
With the development of Internet technology, the channels of expression such as Weibo, WeChat, blog, online posts and threads are more simple, immediate, interactive and invisible. Almost no news event has no hidden secrets, and the expression of personal opinions is highly free. All the noise, rumors everywhere, true and false difficult to distinguish. The situation in propaganda work has changed. Some of the ideas of party and government leading cadres have not kept pace with the times. Some do not grasp the needs of the audience, still self-incarcerated propaganda, the resulting media and public opinion field