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分析了科技期刊的五个商品特性:商品的知识性,价值的倍增性,使用价值的长期性,知识的公共性,商品化的差异性。这些商品特性决定了科技期刊在知识市场活动中创新的独特性,并对这些创新特性作了分析论证:科技期刊与读者、与作者的市场关系不是简单的买卖、契约关系,而是稳定的合作关系、服务关系;科技期刊在市场竞争中可以网络技术为依托,向社会(市场)提供个性化服务;为了能持续发展,需要寻找合作伙伴联合办刊;培育科技期刊消费群,扩大发行市场。
This paper analyzes the five commodity characteristics of sci-tech periodicals: the knowledge of commodities, the multiplication of values, the long-term use value, the publicity of knowledge and the difference of commercialization. The characteristics of these products determine the uniqueness of sci-tech periodicals in the innovation of knowledge market activities, and analyze and prove these innovative features. The sci-tech periodicals and readers, the market relationship with the authors is not a simple trading, contractual relationship, but a stable cooperation Relationship and service relationship. Sci-tech periodicals can rely on network technology in the market competition to provide personalized service to the society (market). In order to be able to continue to develop, sci-tech periodicals need to look for partners for joint publication; cultivate consumption groups for sci-tech periodicals and expand the issuance market.