产品、服务的任何一点瑕疵在新媒介时代都可能在市场上引起一场口碑风暴。营销大师科特勒认为,只有卓越的用户体验才能激发用户评论,这是口碑营销的基石。要进行口碑营销的广告主,首先要做的功课是为消费者提供卓越的产品与服务。在提供卓越产品与服务之外,营销人员还可以做得更多。以下五要点是口碑营销成功的必要条件。 Any flaw in products and services may cause a word-of-mouth on the market in the new media era. Kotler, marketing guru, believes that only a great user experience can inspire user reviews, which is the cornerstone of word-of-mouth marketing. To advertisers want to word of mouth marketing, the first lesson to be done is to provide consumers with superior products and services. Marketers can do more than provide superior products and services. The following five points are necessary for word of mouth marketing success.