随着网络商务的发展,我国旅游业开始走向智慧旅游的时代。诸多类似开化钱江源森林公园这样初步发展起来的景区,也开始利用网络宣传的机会发展经济、提升人气。本文分析网络宣传的优劣,提出发挥网络作用,促进旅游业快速发展。 With the development of network commerce, China’s tourism industry has begun to travel to the era of wisdom. A number of similar Kaiyuan Qianjiangyuan Forest Park such a preliminary development of the scenic spots, but also began to use the opportunity of network publicity to develop the economy and enhance popularity. This article analyzes the advantages and disadvantages of online publicity, proposes to play a network role to promote the rapid development of tourism.