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本文利用PKUVIS微博可视化工具对不同角色在真实舆情网络的传播情况进行分析。官方权威者这一微博用户角色以其“互动关注矩阵”形态在舆情信息传播和引导中起到重要作用,进而为此类微博的建设提出建议。
In this paper, PKUVIS Weibo visualization tools are used to analyze the spread of different roles in the real public opinion network. Official authoritative microblogging user role plays an important role in the dissemination and guidance of public opinion information with its “interactive attention matrix” form, and then makes suggestions for the construction of such microblogging.