迄今为止,学界对苏轼诗词的传播研究多是以传统的传播媒介作为平台,例如印刷传播、电子传播等;然而,随着电脑的普及和网络的迅猛发展,苏轼诗词的网络传播现象日益显著,在以网络为核心的新媒体时代,苏轼诗词在网络上的传播也出现了许多新的特色,例如传播方式的改变、传播主体的去中心化等。 Up till now, the academic research on the communication of Su Shi’s poetry mostly takes the traditional media as the platform, such as print communication and electronic communication. However, with the popularization of computers and the rapid development of the Internet, Su Shi’s poetry has become more and more widespread. In the era of new media with network as the core, there are also many new characteristics of Su Shi’s poetry on the internet, such as the change of communication mode and the decentralization of communication subject.