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大型社会活动类电视节目在产业化运营中面临多重困境,在市场化的竞争环境中如何有效突破困境,形成经久不衰的品牌,实现从品牌到产业化的转换,并创造长期的利润是电视人在传媒运营中深思的问题。本文以大型社会活动类电视节目为主要讨论内容,分析该类电视节目的含义以及产生的背景,探讨该类电视节目产业链条的打造及革新运作模式。
Large-scale social activities TV programs face multiple dilemmas in industrial operation, how to effectively break through the predicament in a market-oriented competitive environment to form an enduring brand, to achieve the conversion from brand to industrialization, and to create long-term profits TV People in the media operation in the pondering. This article takes the large-scale social activities TV program as the main discussion content, analyzes the meaning and the background of this kind of TV program, and discusses the creation and innovation mode of this TV program industry chain.