篮球竞赛本身就是一种产品,是一种精神产品。把篮球比赛推向市场,和市场经济接轨,依靠社会,形成自身的造血功能。如出场费、队标、队服、队歌、明星球员、一般球员的明码标价,开创一种新型的管理、经营方式和激励机制,按市场经济规律办事是篮球求生存、求发展的必由之略。 建立俱乐部,走职业化是篮球改革的必由之路。像广东宏远、浙江中欣俱乐部,大幅度提高队员工资,解决住房、奖金等实际问题,使队员无后顾主忧。它可以利用经济手段刺激队员的训练,可以科学、合理地进行人才流动,促进俱乐部更加完善。 Basketball competition itself is a product, is a spiritual product. The basketball game to the market, and market economy convergence, relying on the community, to form their own hematopoietic function. Such as appearance fee, team logo, uniforms, team song, star players, players generally marked the price, create a new type of management, management methods and incentives, according to the laws of the market economy basketball is the survival and development of the necessary slightly. Establishing clubs and taking professionalization are the only ways for basketball reform. Like Guangdong Hongyuan, Zhejiang Xinxin Club, significantly improve team members’ wages, solve housing, bonuses and other practical problems, so that players no worries. It can use economic means to stimulate team members’ training, which can make the flow of talents scientific and reasonable and promote the improvement of the club.