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据艾瑞咨询的数据显示:2007年全球网络游戏市场规模约86亿美元,同比增长32.2%。自2003年以来,网络游戏以每年超过30%的速度增长,5年间翻了2.5倍。预计在未来的4-5年间,全球网络游戏市场规模还将保持两位数的增长,到2011年预计将达到191亿美元。在短短的时间内,中国网络游戏内置广告市场涌现出不少大大小小的企业,都想在这一领域还未成熟之际抢占市场。中国的网络游戏市场究竟会朝着怎样的方向发展,我们的行业组织、企业、游戏商、消费者之间会有着怎样的博弈,在Chinajoy主办的中国游戏内置广告论坛上许多业内人士给出了他们的观点。
According to iResearch data show: In 2007 the global online games market is about 8.6 billion US dollars, an increase of 32.2%. Since 2003, online games have grown at an annual rate of over 30%, doubled in five years. Expected in the next 4-5 years, the global online game market will maintain double-digit growth in 2011 is expected to reach 19.1 billion US dollars. In just a short period of time, many large and small enterprises in China’s online game built-in advertising market have emerged and are trying to seize the market in this area that is not yet mature. China’s online game market, exactly what direction will be in the future development of our industry organizations, businesses, game companies, consumers will have what kind of game between the Chinese game in Chinajoy built-in advertising forum, many industry insiders give Their point of view.