近年来,我国农村地区经济社会飞速发展,随着农村居民物质需求的日益增长,其与农村非物质文化遗产保护与传承间的矛盾愈发显现。究其原因,这种矛盾的产生是农村产业结构不合理、农村居民保护意识不强、农村非物质文化遗产保护手段单一等诸多因素共同作用的结果。而化解这一矛盾,则需要从优化产业结构、加强宣传引导、拓宽保护渠道等多方面共同努力。 In recent years, with the rapid economic and social development in rural areas of our country, with the increasing material needs of rural residents, the contradictions between protection and inheritance of rural intangible cultural heritage have become increasingly apparent. The reason for this contradiction is the result of the combination of many factors, such as irrational industrial structure in rural areas, weak protection awareness among rural residents and single means of protection of rural intangible cultural heritage. To resolve this contradiction, we must work together from the aspects of optimizing industrial structure, strengthening publicity and guidance, broadening protection channels and so on.