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我国体育比赛转播权的开发虽然起步较晚,面临不少困难,但随着体育职业化程度的提高,我国体育比赛电视转播市场有巨大的发展潜力和前景。只要多方共同努力,按照市场规则对转播权进行专业化的开发和运营,一定能有效推动体育赛事转播权产业化与市场化的前进步伐。
Although the development of the right to broadcast the sports competition in our country started later and faced with many difficulties, with the improvement of the professionalization of sports, the television broadcasting market of sports competition in our country has tremendous potential and prospect. As long as multiple parties work together and professionalize the development and operation of the right to broadcast in accordance with market rules, it will certainly be able to effectively promote the industrialization and marketization of the broadcasting rights of sports events.