2002年年初,北京婷美集团董事长周枫感到越干越累,销售没有起色的苦恼与惯性思维的束缚使他犹如迷途中的孤独行者。2001年年中开始的战略调整并不成功,他的婷美军团究竟应该采取什么方式才能取得进一步的突破?周枫一直在为婷美的进一步发展寻找突破口,为如何确定企业的转型战略而困惑。 At the beginning of 2002, Zhou Feng, chairman of Beijing Tingmei Group, felt that the more hesitant and tired he was, the less distracted his sales and the restraint of his inertial thinking made him like a lone walker in a lost way. Strategic adjustment started in mid-2001 was unsuccessful. What should be done by his Tingmei Corps in order to make further breakthrough? Zhou Feng has been looking for a breakthrough for the further development of Ting-Mei and is confused as to how to determine the transformation strategy of the enterprise.