广告在社会生活中具有重要的地位。它传递信息,指导消费。广告词是在一定时期内反复使用的特定宣传语句,特别引人注目,它往往代表了产品形象和企业形象,因此对它的使用要特别注意。对广告语细加分析和研究,发现当中有 Advertising in social life has an important position. It transmits information and guides consumption. Ad is a special propaganda statement repeatedly used for a certain period of time. It is especially attractive because it often represents the product image and corporate image. Therefore, pay special attention to its use. On the slogan analysis and research, found that there