论文部分内容阅读
所谓视觉识别系统,是指运用完整、统一、系统的视觉符号和语言体系,将所要传达的抽象语义转化为具体符号,使受众能够对企业或产品形象实现快速识别和认知的表达方式,其基本要素包括名称、标志、标准字、色彩、象征图案等。对新闻网站而言,有效运用视觉识别系统,能为新闻网站形成稳定的、系统的视觉形象,建立自己的品牌效应。
The so-called visual identification system refers to the use of a complete, unified and systematic visual symbols and language system, the abstract semantics to be conveyed into concrete symbols, so that the audience can quickly identify and recognize the image of the enterprise or product expression, the The basic elements include the name, logo, standard words, color, symbolic patterns. For news websites, the effective use of visual identification system can form a stable and systematic visual image for news websites and establish their own brand effect.