目前,全国许多电视台都实行了频道制,且大多设有影视频道。影视频道作为一个具有最广泛受众群和最易引起受众共鸣的专业频道,其专业面貌往往被淹没在“影视剧是绝大多数频道命脉”的现实背景中,淡化为一种共性而失去优势,并因非主流地位而呈现整体弱势。那么,影视频道如何才能发挥优势脱颖而出?通过2年多的实践,笔者深刻体会到,只有跳出单一的影视剧编播层面,以塑造整体品牌形象为核 At present, many television stations throughout the country have implemented channel systems, and most have video channels. As a professional channel with the most extensive audiences and most likely to resonate with audiences, the professional appearance of film and television channels is often submerged in the reality background that “film and TV drama are the lifeblood of most channels”, desalination into a commonality and loss of superiority, And due to non-mainstream status and showing the overall weakness. So, how can the film and television channel come into play? Through more than two years of practice, the author has realized that only by jumping out of a single film and television playmaking level and shaping the overall brand image as the nucleus