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色彩作为平面设计中的一个重要组成部分,是极富魅力的艺术语言。除去色值的差异,不同的色彩面积、比例的构成所传递的内容及情感诉求也不尽相同。优秀的色彩搭配不仅能够增添作品的冲击力与感染力,提升作品的吸引力,还能够让观赏者更好的欣赏与理解作品。因此,对于色彩艺术的认知及其重要性方面的探究对于平面设计而言尤为重要。
As an important part of graphic design, color is a fascinating art language. Remove the differences in color values, different color area, the proportion of the composition of the content and emotional demands are not the same. Excellent color matching can not only enhance the impact and appeal of the work, enhance the attractiveness of the work, but also enable viewers to better appreciate and understand the work. Therefore, the exploration of the cognition and importance of color art is especially important for graphic design.