进入80年代以来,随着世界经济发展中心的逐渐东移,亚太地区悄然崛起了一种新型企业——综合商社,曾被人称之为“东方型”的企业发展模式。具体来说,这种企业模式,即是在本国建立科工贸一体化的母公司,在本国之外建立专经销售和投资开发的分体机构,亦即子公司。子公司可以不依赖母公司而自主开拓国际市场,树立具有自身形象的品牌,开辟有效的产品销售渠道,进行国际化的经营开发活动。综合商社这类“东方型”企业初创于日本,后来韩国效法这种企业经营 Since the 1980s, with the gradual eastward shift of the world economic development center, the Asia-Pacific region has quietly emerged a new type of enterprise, a comprehensive trading company, which was once called the “oriental-type” enterprise development model. Specifically, this business model is the establishment of a parent company that integrates science, industry and trade in its own country and establishes a separate agency, that is, a subsidiary, that specializes in sales and investment and development outside its home country. Subsidiaries can independently develop the international market independently of the parent company, establish their own brand image, open up effective product sales channels and conduct international business development activities. General merchants such “oriental” enterprises started in Japan, followed by South Korea to follow the example of this business