高校校报作为校园主流媒体,一直以来承载着高校各项中心工作发布、舆论导向、繁荣校园文化的作用。然而,随着新媒体的不断发展,在全媒体环境下,高校校报作为传统纸质媒体,由于受到出版周期长、内容僵化、形式单一等因素限制,其发展面临着前所未有的危机,高校校报改革势在必行。本文总结了在新媒体环境下,高校校报所面临的困境和危机,并提出创新形式、突出策划、增强贴近性等校报改革对策。 As the mainstream media on campus, the college newspaper has always carried the function of publishing various university centers, guiding public opinion and boosting the campus culture. However, with the continuous development of new media, under the all-media environment, the college newspaper as a traditional paper-based medium is facing an unprecedented crisis because of its long publishing period, rigid content and single forms. Reform is imperative. This article summarizes the predicament and crisis faced by college newspapers and periodicals under the new media environment, and proposes reform measures of school newspapers, such as innovative forms, outstanding planning and closer relationship.