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伴随着全球经济的不断发展,世界各国的经济都呈现出飞速发展的趋势,企业的规模在进一步的扩大,因此制约企业发展的因素也越来越多,从当前国际营销的现状来看,要在国际营销的过程中取得成功,企业不仅仅需要掌握适当的营销方式,不仅仅需要掌握现代化的经营管理理念,同时还需要掌握文化因素在国际影响中的使用。伴随着这些年经济的迅速发展,人们越来越重视文化在国际营销当中的使用,而文化对国际营销的影响和作用也日益明显,因此要更好地实现国际营销就必须更加重视发营销在国际营销当中的地位。
With the continuous development of the global economy, the economies of all countries in the world are showing a trend of rapid development. The scale of enterprises is further expanding. Therefore, the factors restricting the development of enterprises are also increasing. Judging from the current status of international marketing, In the process of international marketing success, companies not only need to master the appropriate marketing methods, not only need to grasp the modern management concepts, but also need to grasp the cultural factors in the international influence. With the rapid economic development in these years, people pay more and more attention to the use of culture in international marketing. The influence and influence of culture on international marketing are increasingly obvious. Therefore, in order to better realize international marketing, we must pay more attention to marketing The status of international marketing.