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基于对《读者》发展历史的研究,文章从传播环境和体制、媒体性质、传播内容、传播手段和方式及受众意识等传播学视角对“《读者》现象”再做解读,认为《读者》取得“双丰收”的传播效果是其对大众传播活动的规律科学认识和尊重的结果。
Based on the research on the development history of “readers”, the article does a further interpretation of “reader ’s phenomenon ” from the perspective of communication such as the environment and system of communication, the nature of media, the content of communication, means and methods of communication and audience awareness, “Achievements in the” double harvest "are the result of their scientific understanding of and respect for the law of mass communication.