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中成药企业成功的因素很多,其中一个重要的方面,就是企业对中成药产品的品牌传播策略。中成药市场份额之争,其实是传播策略之争;中成药品牌的塑造,需要业界人士倾注全部的心力。
There are many factors for the success of proprietary Chinese medicine enterprises. One of the important aspects is the brand communication strategy of proprietary Chinese medicines. The dispute over the market share of proprietary Chinese medicines is actually a dispute over the strategy of distribution. The shaping of proprietary Chinese medicines requires that all professionals in the industry devote all their efforts.