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在数字营销部门的周密布局与运作下,这款从外观到名字都十分惊艳的冰淇淋一面世就引来诸多关注如果你现在还没吃过笨NANA,那你就OUT了。笨NANA是雀巢公司2012年推出的一款冰淇淋,名字源自于音译“hanana”(香蕉),短短两三个月的时间,凭借小巧可爱的外形和可以像香蕉一样剥开外皮(不是包装)来吃的特点,笨NANA迅速走红网络,成为网民追捧的对象。在北京的一些冷饮店,市场指导价为3元的笨NANA可以卖到4-6元,并且一直处于缺货的状态。
In the digital marketing department’s careful layout and operation, this from the appearance to the name are very amazing ice cream attracted a lot of attention on the market. If you have not stupid NANA, then you OUT. Stupid NANA is Nestlé’s ice cream introduced in 2012, its name comes from the transliteration “hanana” (banana), just two or three months, with a small and cute appearance and can be like a banana peel the skin Not packed) to eat the characteristics of stupid NANA quickly became popular network, Internet users sought after object. Some cold stores in Beijing, the market guide price of 3 stupid NANA can be sold for 4-6 yuan, and has been out of stock.