社会的快速发展加大了大众对新闻信息的需求,新闻报道消息中的导语是新闻的精华和核心,起着“一语定意”的作用,它是读者渴望获得各类信息的“新闻眼”。正确认识导语写作在中外新闻史上的产生与发展,及其要求与表现形式,并在实践中掌握导语的内容与形式、本质与规律,做到与时俱进,是新闻报道工作者写好消息导语的内涵所在。 The rapid development of society has increased the public demand for news and information. The news in news reports is the essence and core of news. It plays the role of “one meaning ”, which is the reader’s desire to obtain all kinds of information “News Eye.” Correctly recognizing the emergence and development of lead writing in the history of Chinese and foreign news, its requirements and forms of expression, and grasping the content, form, essence and laws of lead language in practice so as to keep pace with the times are the good news for news writers Connotation of the lead language.