在市场经济条件下,报纸由于办报环境、读者对象、报纸职能的变化,与过去计划经济条件下的报纸有很大的不同。然而,究竟应该怎样认识社会主义市场经济中的报纸形象?如何才能塑造好报纸形象?这在新闻实践和新闻理论研究中都还是一个新问题。 理想的报纸形象是什么样的? 报纸形象,不应简单地理解为报纸这一新闻媒体所具有的外在形象,如其版面形式等,它实际是一个内涵丰富的概念,可以定义为:报纸形象是公众对 Under the conditions of a market economy, newspapers are very different from the newspapers under the planned planned economy in the past because of the nature of the newspapers, the readers and the functions of newspapers. However, how to understand the newspaper image in the socialist market economy and how to shape the newspaper image? This is still a new issue in the study of journalism and news theory. What is an ideal newspaper image? The image of a newspaper should not be simply understood as the external image of a newspaper, such as its layout, which is actually a concept rich in connotation. It can be defined as: newspaper image It is public right