企业文化重在建设,这是人所共知的道理。那么,怎样开展企业文化建设?从何着手?它有哪些程序和方法?应注意什么问题?在这一讲里,我们力图根据企业文化理论和中外成功企业建设优秀文化的实践经验,阐述企业文化建设的一般程序与方法以及应注意的问题。我们知道,企业文化建设是一个复杂而艰巨的系统工 Corporate culture is focused on construction. This is a common understanding. Then, how to carry out corporate culture construction? Where do you start? What procedures and methods does it have? What problems should be paid attention to? In this lecture, we try to elaborate corporate culture based on corporate culture theory and practical experience of Chinese and foreign successful companies in building excellent culture. General procedures and methods of construction and issues that should be noted. We know that corporate culture construction is a complicated and arduous system.