“产品品牌和企业品牌,哪一个在先?”企业是靠产品的品牌来支撑成长的,我们不能光做企业的品牌而没有产品品牌,因为国内的企业大多都会做企业的品牌,而不愿意费劲地把产品品牌塑造出来,让消费者感知并喜欢这个产品品牌。企业要持续成长,在市场上生存,以求得未来的回报,这就需要产品的成长,因为,只有产品的生存才能维持企业的持续成长。 “Product brand and corporate brand, which one in advance? ” Enterprises rely on the product brand to support growth, we can not do the corporate brand and product brand, because most domestic enterprises will do the corporate brand, and Unwilling to shape the product brand out, so that consumers feel and like this product brand. Enterprises to continue to grow, survive in the market, in order to obtain future returns, which requires product growth, because only the survival of the product in order to maintain the continued growth of enterprises.