在商场、百货公司的柜台前,存在着一种效果颇好的促销手段——助销。一、助销含义所谓助销是指在商场内,助销人员通过引导、启发、刺激等手段来促使消费者产生购买商品的兴趣,作出购买决策,发生购买行为、协助柜台营业人员销售产品,增加盈利的促销手段。助销不同于柜台营销。柜台营销有一定局限性,由于空间上的原因,顾客与营业人员产生了一定距离感,两者之间只是单纯的“买卖关系”——一手交钱,一手交货。助销则是消除这种“买卖关 In front of the counters of shopping malls and department stores, there is a very effective promotion method - sales promotion. First, the meaning of sales help The so-called sales promotion means that in the mall, sales assistants through guidance, inspiration, incentives and other means to promote consumer interest in buying goods, make purchase decisions, purchase behavior occurs, assist counter sales staff to sell products, Increase profitable promotion. Sales promotion is different from counter marketing. Counter-marketing has certain limitations. Because of space, customers and business people have a sense of distance. Between the two is simply a ”sales relationship“ - one-handed delivery and one-handed delivery. The sales promotion is to eliminate this ”sales clearance