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2008年1月22日,距北京奥运会开幕还有199天,《钱江晚报》奥运特刊《奥运中国》登场亮相,自此每天8个版的体育新闻板块也更名为《奥运中国》。《奥运中国》在内容上分为5个部分:奥运专题采访、奥运新闻、奥运传奇、奥运民间以及其他体育新闻。“奥运传奇”和“奥运民间”这两大部分较有特色,它体现了本报奥运报道的一个思路——报道策划和活动策划并重,两条腿走路,两只手出拳——这也是体现地方媒体特色的错位竞争策略。
On January 22, 2008, there were still 199 days before the opening ceremony of the Beijing Olympic Games. The Olympic Special Issue of “Qianjiang Evening News” was unveiled. Since then, the 8-day sports news magazine has changed its name to “Olympic Games China.” The “Olympic Games in China” is divided into five parts in content: the Olympic Special Interview, Olympic News, Olympic Legend, Olympic Games and other sports news. Olympic legend “and” Olympic folk "These two major parts are more distinctive. They reflect one of the ideas reported by the newspaper during the Olympic Games - laying stress on both planning and planning activities, walking on two legs, and punching out two hands - This is also a misplaced competitive strategy that embodies the characteristics of local media.