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广告作为市场经济条件下供求信息传播的中介和手段,具有悠久的历史。广告的发展与信息供求及其社会形式的演变密不可分。仅从媒体的标志性演变角度看,广告发展脉络大致为:从最初以实物中介、门头叫卖和商标牌号为主要形式的古典广告时期,发展到以报刊杂志等平面媒介为主体的近代广告时期,直至以广播电视等电子信息网络为强势媒体的现代广告时期。究其中国近代招贴广告最初的发展形式与那些美女模特的千丝万缕对广告业的推动产生了哪些影响是本篇文章所探究的。
As an intermediary and means of disseminating supply and demand information under market economy, advertising has a long history. The development of advertising is inextricably linked with the supply and demand of information and the evolution of its social forms. Only from the media’s iconic evolution point of view, the context of advertising development is roughly: from the beginning of the real intermediary, door openers and trademark grades as the main form of classical advertising period, the development of newspapers and magazines and other print media as the main modern advertising period , Until the radio and television and other electronic information network as a powerful medium of modern advertising period. It is explored in this article that the initial development of modern Chinese billboard ads and the inextricable influence of those beautiful models on the promotion of the advertising industry.