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当前美国最赚钱的电视网是谁?不是财雄势大的三大电视网ABC、NBC、CBS,也不是后来居上的FOX和大名鼎鼎的CNN,而是时代华纳旗下的付费电视网HB0(Home Box Office)。自从1972年开播以来,经过22年的发展,HBO和它的姊妹频道(只播放电影的Cinemax)的总订户已达3500万,占到美国付费电视频道市场的90％。这也就意味着,每十个美国人中至少有一人经常收看HBO。①2003年,HBO利润更飞速增长至9亿美元。然而,事先人们一致看好的付费电视频道在中国的电视收视市场上表现得不尽如人
Who is currently the most profitable television network in the United States? Not the big and powerful TV networks ABC, NBC, CBS, not later FOX and the famous CNN, but Time Warner’s pay TV network HB0 (Home Box Office ). Since its launch in 1972, after 22 years of development, HBO and its sister channel, Cinemax, which plays movies, have reached 35 million subscribers, accounting for 90% of the U.S. pay-TV market. This means that at least one out of every 10 Americans regularly watches HBO. In 2003, the profit of HBO increased more rapidly to 900 million U.S. dollars. However, the previously favored pay-TV channels did not perform as well in China’s television viewing market