论文部分内容阅读
结合10年来市场营销的实践,笔者通过对消费者行为模式、消费心理及某些知名企业成功经验的研究,总结出适用于国人的十大营销策略。一、功效优先策略国人购买动机中列于首位的是求实动机。在对万名消费者的调查中,可以看出影响消费者是否购买的最主要因素是产品的功效,认同“视功效而决定是否购买”者占86%,远高于价格、包装等因素。
Combined with 10 years of marketing practice, the author through the consumer behavior patterns, consumer psychology and the successful experience of some well-known enterprises to study, summed up for the people of the top ten marketing strategy. First, the effectiveness of priority strategies People buy motivation listed in the first place is realistic motives. In a survey of 10,000 consumers, it can be seen that the most important factor influencing consumers’ purchase is the efficacy of the product, which means that 86% of the consumers decide whether to buy or not, much higher than the price, packaging, etc. factor.