民间剪纸艺术是我国民间艺术宝库中的一颗璀璨明珠,其构图饱满,造型生动,蕴含着丰富的民俗文化,为广大设计师提供了许多设计素材。将其引入视觉传达设计,不仅能美化所设计的作品,还能丰富其内涵,加深大众的视觉印象。本文对民间剪纸艺术在视觉传达设计中的应用进行了分析,以期设计出具有中国特色的优秀作品。 Folk paper-cut art is a shining pearl in the treasure house of folk art in our country. Its composition is full and the style is vivid. It contains rich folk culture and provides many design materials for the designers. The introduction of visual communication design, not only can beautify the design of the work, but also enrich its content and deepen the public’s visual impression. This paper analyzes the application of folk paper-cut art in visual communication design in order to design excellent works with Chinese characteristics.