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本文通过分析消费者的购物心理,充分利用终端销售的空间资源,通过调整商品摆放策略,从心理上引导顾客有条理地消费,以提高终端销售设施利用效率。给出依据消费者的购物心理而制定了在终端卖场较优化的商品摆放模式,使卖场设计适应消费者的心理特点从而达到展示商品、吸引顾客、使企业和顾客均获得最大经济效益的目的。
This article analyzes the consumer’s shopping psychology, makes full use of the space resources of the terminal sales, and adjusts the product display strategy to mentally guide the customers to consume rationally in order to improve the utilization efficiency of the terminal sales facilities. Based on the shopping psychology of consumers, this paper gives out the more optimal product display pattern in the terminal stores so that the store design adapts to the psychological characteristics of consumers so as to achieve the purpose of displaying products, attracting customers and maximizing the economic benefits for both enterprises and customers .