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为了做到客户至上,中国的技术管理组织开始意识到它们必须进一步了解客户需求和意见反馈,开发出顺应这些需求的产品组合,并通过数字渠道将其交付于消费者。在邓小平推行经济改革30多年后,中国已崛起成为世界第二大经济体。与其他发达经济体一样,中国已迈入新的纪元:客户时代。互联网公司通过数字化颠覆强化了竞争实力,它们所推出的新业务和交付模式正促使业务和技术决策者推动所在组织从仅仅以客户为中心的公司转变为真正客户至上的企业。
In order to be more customer-friendly, China’s technology management organizations are beginning to realize they must understand customer needs and feedback, develop product portfolios that conform to those needs, and deliver them to consumers through digital channels. More than 30 years after Deng Xiaoping introduced economic reforms, China has emerged as the world’s second-largest economy. Like other advanced economies, China has entered a new era: the era of customers. Internet companies tightened their competitive edge through digital disruption and the new business and delivery models they are introducing are driving business and technology decision-makers to move their organizations from just customer-centric companies to truly customer-focused businesses.