城市是人们生存和依赖的载体,随着全球城市化进程的升温,城市问题越来越多的受到各界专家学者的关注,人们对自己所居住的城市也提出了更高的要求。城市视觉形象的塑造是城市整体精神文化和综合印象的体现,对城市地域文化的传承、城市凝聚力与核心竞争力的提升以及对城市未来的规划发展等都具有重要而深远的意义。 Cities are the carriers of people’s existence and dependence. As the global urbanization process heats up, more and more urban issues are brought to the attention of experts and scholars from all walks of life and people are also placing higher demands on the cities in which they live. The shaping of urban visual image is the manifestation of the overall spiritual culture and comprehensive impression of the city. It is of great and far-reaching significance to the inheritance of urban regional culture, the enhancement of urban cohesion and core competitiveness, and the planning and development of urban future.