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软资源的特点和酒店服务业的竞争决定了软资源开发与酒店服务营销目标关联性极强。A大酒店针对旅客的特点,实施软资源开发工程,提高了内部员工的满意度,从而带动了旅客的满意度,结果不仅旅客回头率高,并且这些入住旅客愿意将该酒店推介给别人,使该大酒店取得了可喜成绩。A大酒店的营销实践体现了软资源在酒店服务营销中的重要作用。
The characteristics of soft resources and competition in the hotel service industry determine the strong correlation between the development of soft resources and the goal of hotel service marketing. A Hotel for the characteristics of tourists, the implementation of soft resources development project, improve the satisfaction of internal staff, which led to the satisfaction of passengers, the result not only tourists returning high, and these travelers are willing to recommend this hotel to others, so that The Grand Hotel has made gratifying achievements. A large hotel marketing practice reflects the soft resources in the hotel service marketing an important role.