近年来，以Web2．0为代表的新一代互联网技术迅猛发展，改变了传统的信息传播方式，使得基于互联网的社会化媒体从虚拟走向现实，正深刻影响和改变着我们的生活。文章对社会化媒体的发展现状进行了梳理，并从社会化媒体的特征、基础、分类以及与传统媒体的区别等方面深入分析其内涵，最后结合国内外实际，展望社会化媒体发展的新趋势。“,”With the rapid development of new generation intemet based on web2.0 technology, the traditional information dissemination have been changed, and the social media is becoming reality. Our life has also been deeply affected and changed. In this paper, we sort out the current domestic and foreign development of social media, analyze the social media deeply from the features, fotmdation, classification, difference with traditional media and other aspects, and propose some prospects on the trends of social media＇s development from the reality.