随着中国市场经济不断发展,有“市场发动机”之称的市场营销已发生巨大变化,从4P 理论到定位营销,再到整合营销传播,旧有的营销手段日趋理论化,已不能更好地指导营销实战,而面临现阶段市场营销困局,我们该如何应对?就此问题,记者专程走访了业内专家—21世纪福来传播机构副总娄向鹏先生 With the continuous development of China's market economy, there has been tremendous changes in the marketing of “market engine”. From 4P theory to positioning marketing, to integrated marketing communication, the old marketing methods have become increasingly theorized and can no longer be more To guide the actual marketing, and facing the current marketing dilemma, how do we deal with? On this issue, the reporter made a special trip to visit the industry experts-21 Century Fu to the vice president Lou Xiangpeng