当前,新闻舆论环境空前复杂,多元化的传播渠道造成了舆论场分化的格局,传统媒体的传播力、引导力遇到了前所未有的挑战。如何增强媒体的舆论引导能力,充分履行媒体责任,成为当前地市级党报的一个重大而紧迫的课题。深入推进传统媒体与新兴媒体融合发展,打造互联网时代的新型主流媒体,是破解舆论引导能力衰退的必由之路。近年来,常州日报社主动应对媒体格局的新变化、新挑战,积极推进内部体制机制 At present, the environment of news media is unprecedentedly complicated and the diversified channels of communication have caused the pattern of media field differentiation. The transmission and guidance of traditional media have encountered unprecedented challenges. How to enhance the media’s ability to guide the media and fully fulfill the media’s responsibilities has become a major and urgent issue for the current municipal party newspaper. Further promoting the integration and development of traditional media and emerging media to create a new type of mainstream media in the Internet era is the only way to crack down the deteriorating ability of media guidance. In recent years, Changzhou Daily actively respond to the new changes in the media structure, new challenges and actively promote the internal institutional mechanisms