随着邮政体制改革的不断深化和邮政增长方式的转变,项目营销在邮政经营中的作用和地位越来越重要。比如,2008年,集团公司、河南省公司运作的营销项目就有51个。在项目营销中,由于管理不够细致,或者不够规范,或者不够科学,使某些项目营销目标未能完全实现,甚至出现虎头蛇尾的现象。 With the continuous deepening of the postal system reform and the change of postal growth pattern, the role and status of project marketing in the postal administration is more and more important. For example, in 2008, there were 51 marketing projects operated by the Group Company and Henan Province Company. In the project marketing, due to the management is not meticulous, or not enough norms, or not enough science, so that some of the project marketing goals have not been fully realized, and even appear anticlouvly.