信用是市场经济的基石。传统的直接的商务活动需要信用,新型的电子商务活动更需要信用。电子商务发展的一个重要条件是有比较完善的信用评价机制。本文通过对我国网上购物发展现状的描述,分析研究了当前网上信用评价机制及缺陷,提出了自己的研究对策。 Credit is the cornerstone of a market economy. Traditional direct business activities require credit, and new types of electronic commerce require more credit. An important condition for the development of e-commerce is a relatively complete credit rating mechanism. This paper describes the current status of online shopping in China, analyzes and studies the current online credit evaluation mechanism and its defects, and puts forward its own research countermeasures.