本文从上海市目前以及世博会期间可能的交通需求出发,论证了世博会期间采取交通需求管理的必要性,利用交通需求管理(TDM)理论,从城市性质、规模、结构与功能定位层次,城市总体规划层次,城市综合交通规划层次以及交通监控、组织、管理等四个层次,提出了面向世博会的上海市交通需求管理策略。 Based on the current traffic demand in Shanghai and during the World Expo, this paper demonstrates the necessity of traffic demand management during the World Expo and uses the theory of traffic demand (TDM) from the aspects of urban nature, scale, structure and function, Level, integrated urban transportation planning level and traffic monitoring, organization and management, the paper put forward the traffic demand management strategy for Shanghai World Expo.