“雪莲”商标侵权一案再一次给知名企业敲响了警钟,同时也是在呼吁来自社会各方对商标的保护,笔者从“雪莲”一案引出“傍名牌”现象,并对新时期呈现的一些新型“傍名牌”方式加以总结,并多角度剖析“傍名牌”现象背后的原因,最后提出了自己的一些建议和总结。 “Snow Lotus ” trademark infringement once again sounded the alarm for well-known enterprises, but also in the call for protection of trademarks from all sectors of society, the author leads from “snow lotus ” case “near name brand ” phenomenon, And summarizes some new “Pong nameplate” approaches presented in the new era and analyzes the reasons behind Pong nameplate from a multi-angle perspective. Finally, I put forward my own suggestions and conclusions.