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电视产品以节目形式表现,是特殊的精神产品,电视运营者对现有既定的生产资源进行安排以满足观众一系列日益增长的需求。央视在整个生产过程中,面对不同消费者,扮演着不同的角色,而最终达到的是社会效益和经济效益的统一。一、节目强化创新据CSM媒介研究基础调查154个样本市县的数据显示,央视各个频道排名靠前,覆盖率排名前10位的频道多是中央级频道。以下笔者从央视节目内容和节目编排两方面进行论述,并简述两者与收视之间的密切关系。
Television products are a form of program and are a special mental product. TV operators arrange existing established production resources to meet a growing audience demand. CCTV in the entire production process, in the face of different consumers, play a different role, and ultimately reach the unity of social and economic benefits. First, the program to strengthen innovation According to CSM media research based on the survey of 154 samples City County data show that CCTV each channel in the top rankings, coverage of the top 10 channels are mostly central channel. The following author from the CCTV program content and programming two aspects are discussed, and a brief description of the two and the close relationship between ratings.