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中药市场营销专业培养的学生是为了适应医药行业营销的需要及产业的发展,在该领域具有重要的作用。教育是人类发展的基石,面对今天激烈的市场竞争,教育为未来的竞争者培养战胜困难的能力,而且,追求人、社会与自然和谐长久地发展,更是未来教育的终极目的。如何培养适应社会发展的合格人才,是教育工作者义不容辞的使命。大学教育就是要使学生的综合素质得以提高,同时能适应社会需要的综合型与技能型人才。本项研究探索新型实践教学方法,构建新型课程体系,是围绕培养医药行业优秀营销人才行之有效的教学方法和手段。
Students majoring in Marketing of Traditional Chinese Medicine is to adapt to the needs of the pharmaceutical industry and the development of the industry, and plays an important role in this field. Education is the cornerstone of human development. In today’s fierce market competition, education fosters the ability of future competitors to overcome difficulties. Moreover, the pursuit of people, the long-term harmonious development of society and nature is the ultimate goal of education in the future. How to cultivate qualified personnel to adapt to social development is an unshirkable mission of educators. University education is to enable students to improve the overall quality, and can adapt to the needs of society, comprehensive and skilled personnel. This research explores new practical teaching methods and constructs a new curriculum system, which is an effective teaching method and means around cultivating outstanding marketing professionals in pharmaceutical industry.