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根据全球最大奢侈品集团LVMH最新财报,今年一季度,该集团营业收入达65.82亿欧元,同比增长25%,股价也由此创出历史新高。以LVMH为代表的全球奢侈品企业并未像其他行业的企业一样在金融危机中遭受重创,反而股价继续攀升。高昂的价格是奢侈品的代名词,奢侈品企业这种基于消费者心理的定价策略,在提升其销售业绩的过程中究竟起到了怎样的作用,此种定价策略对于其他企业又有哪些启示?
According to the latest report of the world’s largest luxury goods group LVMH, in the first quarter of this year, the group’s operating income reached 6.582 billion euros, an increase of 25% over the same period of last year, and the stock price hit a record high. The global luxury goods business represented by LVMH is not hit hard by the financial crisis like other industries. Instead, the stock price continues to rise. High prices are synonymous with luxury goods, luxury goods-based consumer psychology-based pricing strategy in the process of improving its sales performance exactly what kind of role, the pricing strategy for other companies have what inspiration?