高职院校应“中国制造”的需要,以培养不同层次的技能型人才为目标,因此教学活动的具体安排应该以企业的实际职业活动为依据。毕业设计是高职学生培养的重要环节,目前,我校市场营销专业毕业设计过程一定程度上存在与企业实际脱节的情况。“工作过程导向”的教学模式为毕业设计的改革提供了理论指导。本文就工作过程导向的市场营销专业的毕业设计解决方案进行了研究,对于提升毕业设计质量具有一定的意义。 Higher vocational colleges should “Made in China ” needs, to cultivate different levels of skilled personnel as the goal, so the specific arrangements for teaching activities should be based on the actual business activities of enterprises. Graduation design is an important part of vocational college students training. At present, the graduation design process of marketing major in our university is somewhat out of touch with the enterprises. The teaching mode of “work process orientation” provides the theoretical guidance for the reform of graduation design. In this paper, the work process-oriented marketing professional graduate design solutions were studied, to enhance the quality of graduation design has some significance.