网络广播应该包含广播网络化和网络化广播两个从属概念。当网络广播作为传统广播在网络上进行延伸,可以谓之广播的网络化。广播与因特网融合后,主持人与网友从原来的双向交流拓展为多向交流,因而网上广播受众的反馈参与大大扩大。网络化广播具有较为鲜明的特征:1.网民的第一性。网络广播 Webcasts should include two subordinate concepts, broadcast networked and networked broadcast. When webcasting extends over the Internet as a traditional broadcast, it can be said that the broadcasting network. After the integration of radio and Internet, the hosts and netizens expanded from the original two-way communication to the multi-direction communication, and the feedback of the webcasting audience greatly expanded. Network broadcasting has a more distinctive features: 1. Netizen’s first sex. Webcast